About

PUBLIC RELATIONS

Earned media outreach that always gets attention

BRANDING & IDENTITY

Creating the right image that positions you in a meaningful way

Web Design

Engaging & influencing your customers on all electronic devices

Social Media

New platforms to reach your audiences in targeted and cost-effective means

PRINT DESIGN

The written word and compelling graphics to move the needle

Video Production

Effective and clutter-busting videography to increase engagement and results

The Sunny505 Team

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Joanie Griffin

CEO

With over 30 years of experience in the communications and marketing field, Joanie knows the importance of creating a memorable and lasting brand for an organization. As the CEO and founder of Sunny505, she has evolved as the media world has changed in order to meet the needs of her clients. When Joanie isn’t at the forefront of marketing and advertising through building effective communications plans, you’ll find her at the front of the pack, whether she’s cycling on pavement or gravel. Her enthusiasm for getting the most out of everything she does professionally or personally is hard to ignore, and her positivity influences those around her.

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Dezaree Vega-Garcia

PRESIDENT

Climbing from intern (2002) to partner (2009) to now Sunny505 President (2015), Dezaree has developed an extensive knowledge in marketing, advertising and public relations. She has the ability to turn complex projects into strategic, smart marketing plans for an array of clients across industries. When she isn’t managing the day-to-day aspects of the agency, Dezaree likes to travel to new places or revisit favorite destinations. She also has a sweet spot for rescue animals and has offered many a forever home over the years.

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David Hayduk

Senior Strategist

Dave knows branding. His strategic approach continues to help countless companies hone their messaging and creative direction. Having managed all aspects of the advertising business, his range of expertise expands to marketing and public relations as he helps guide clients in developing the right brand attributes. The founder of HK Advertising, Dave is an active golfer, mountain biker and hiker who loves New Mexico's many outdoor offerings for his active life.

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Vera Hayduk

Senior Strategist

Vera has a one or a thousand things to share about helping a client gain share of voice. Over her 20+ year career in advertising, marketing and account service, she has helped hundreds of clients including managing over 80 accounts while working for Hutton Broadcasting. As Senior Strategist for Sunny505, Vera provides expert insight in all areas of marketing, traditional and digital advertising, and media planning/buying. When she’s not helping gain share of voice for her clients, you’ll probably find her hiking and biking with the Sangre de Christos or the Organ Mountains in the background plus spending time with the grandchildren.

Jerry Mathews

Jerry Matthews

Senior Account Manager

Jerry has a bit of a split personality. Over his 25+ year career, he has worked for advertising agencies, media outlets, a startup and in-house on both account and creative development. As Senior Account Manager for Sunny505, his multiple roles include managing the day-to-day affairs for agency clients, developing brand voice and creative messaging, assisting in public relations efforts, and overseeing both TV and radio productions. A storyteller, he is passionate about finding that unique “nugget” whether it’s for a global brand or a local Mom-and-Pop. His other passions include cooking, craft cocktails, and performing on various stages that have included Carnegie Hall, the Sydney Opera House, the Lensic Theater, and the National Hispanic Cultural Center.

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Keith Breitbach

SENIOR COMMUNICATIONS STRATEGIST

Keith understands winning. He’s helped many local, state and federal political candidates win their races from his time as a political media consultant. Politics aside, Keith brings a great deal of experience in creative direction, account management and production to his role as Senior Communications Strategist for Sunny505. With his experience working on luxury hospitality brands including Four Seasons Resorts, Hyatt Hotels and the Maui Visitor Channel, it’s not surprising that when he’s not working, Keith enjoys travel especially to warm climates.

David Dabney

David Dabney

DIRECTOR OF DIGITAL SOLUTIONS

Dave is an advertising savant. With a long history of involvement in almost every segment of the industry, he has worked as a packaging designer, design director, and production manager. As Director of Digital Solutions, Dave applies his design aesthetic to the technical chops he’s picked up to design websites for Sunny505 clients. When he’s not in front of his computer screen, you’ll probably find him on another screen uncovering obscure, funny articles or unusual documentaries.

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Jamie Dickerman

VICE PRESIDENT OF PUBLIC RELATIONS

With a penchant for words and the ability to craft compelling stories, Jamie has grown from an Account Executive to now Vice President of Public Relations for Sunny505. She works with a variety of government, business, tourism and non-profit accounts to manage both public relations and social media efforts. Her experience as a grant writer, Press Secretary for a U.S. Congressman, and Communications Director for a political party in New Mexico lends a level of expertise to the clients of Sunny505. When she’s not providing day-to-day account management and public relations strategy, Jamie has a passion for writing novels, adventuring outdoors with her dogs and enjoying live music.

Eric Jacobson

Eric Jacobson

Chief Creative Officer

Eric has an eye for design. And a mind full of compelling and effective creative strategies. As Chief Creative Officer, Eric brings experience developing award-winning campaigns to the clients of Sunny505. His experience working on a variety of brands include Cumbres & Toltec Scenic Railroad, Buffalo Thunder Resort & Casino, and the New Mexico Department of Tourism. Before teaming up with Sunny505, Eric was Senior Art Director at Earle Palmer Brown in Philadelphia. If he’s not brainstorming creative ideas, he enjoys spending time with the family on the beaches near his home in Hawaii.

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Barbara Rudolf

CREATIVE DIRECTOR

Barbara’s work experience is as varied as her life. She started her career working on a variety of premiere brands in New York City. After years in the city, she moved on to jungle life in Costa Rica—running her own marketing company for international tourism clients. She brings a unique approach and vast knowledge to her role as Creative Director for Sunny505. Today she offers overall branding direction, corporate identification packages, and traditional and online advertising design to help our clients’ core mission shine in the public eye. Outside of work, she has a green thumb—growing a variety of vegetables, flowers, and grapes in her home garden. She is known to spend weekends gathering mushrooms in New Mexico's mountains.

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Shannon Carey

ASSOCIATE CREATIVE DIRECTOR

The word “creative” in Shannon’s title at Sunny505 is just part of what she brings to the team. As Associate Creative Director, she develops high-impact creative campaign solutions including multi-channel designs, logos, illustrations, and TV productions that bring clients’ stories to life. With a keen and discerning eye for determining target audiences and developing creative concepts to resonate with those audiences, Shannon has added competitive value and even garnered awards for several clients' creative productions. Shannon also takes a creative approach to life outside of work. Whether it’s playing soccer or volleyball or hiking the trails in New Mexico in search of antlers, she knows what it takes to make the most of whatever she’s involved with.

Angelo Mitchell

Angelo Mitchell

LEAD GRAPHIC DESIGNER, Photographer

Angelo views life through a different lens. As Lead Graphic Designer for Sunny505, he has designed a variety of campaigns in print advertising, out-of-home, brochures, posters and digital advertising. Angelo is also the man behind the camera as a photographer and videographer for our clients. His work includes documentaries and commercials. Previously he worked for AmeriCorps in their cultural technology program with State museums and with the New Mexico Department of Tourism. His passion behind the lens continues outside of the office where you’ll find him documenting his explorations at local eateries and nightlife that he shares through social media channels. He can also be found at the local dog park with his two Huskies.

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Nicole Archuleta

GRAPHIC DESIGNER, account coordinator

Nicole brings a unique panache to life. Her dual role as Graphic Designer and Account Coordinator for Sunny505 allows her to deliver the same passion whether she’s designing a variety of projects or interacting with clients. Prior to joining our team, Nicole gained valuable experience revitalizing a brand identity for a non-profit organization in Texas and working for a major publisher in New Mexico. For Nicole, it’s about flexibility and adapting to the client’s needs. She has an eye for design, a taste for coffee, a love for spending time with her family, and a strong faith.

Gabe Gallegos

Gabe Gallegos

media Strategist

For Gabe, it’s all about the numbers. As Media Strategist for Sunny505, he crunches the numbers to develop winning media campaigns across digital media, social media, and traditional (TV, radio, print, outdoor) channels. His passion for data drives his desire to get the right message in front of the right target audiences in order to help clients succeed. He previously worked in digital strategy and public affairs for the U.S. Department of State and consulted on multiple political campaigns. Gabe has a passion for being outdoors, exploring the many nature trails in and around New Mexico. He also has a soft spot for the two felines he loves to spoil when he’s home.

Sara Howard

Sara Howard

Marketing Assistant

Sara is the newest ray of light at Sunny505. After joining the agency as an intern, she’s now using her passion for PR and marketing as a full-time Marketing Assistant helping the account and media teams. A graduate of UNM with a BA in Communications concentrating in organizational communications, Sara was an active member in her college sorority where she served as Event Director. Prior to joining the Sunny505 team, she spent six years in the hospitality and tourism industries.

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James Turk

CHIEF FINANCIAL OFFICER

James Turk is President of Solutions Group, Inc., Certified Public Accountants. He also serves as Sunny505’s Chief Financial Officer advising us on all money matters.