Earned media outreach that always gets attention


Creating the right image that positions you in a meaningful way

Web Design

Engaging & influencing your customers on all electronic devices

Social Media

New platforms to reach your audiences in targeted and cost-effective means


The written word and compelling graphics to move the needle

Video Production

Effective and clutter-busting videography to increase engagement and results

The Sunny505 Team


Joanie Griffin


With over 30 years of experience in the communications and marketing field, Joanie knows the importance of creating a memorable and lasting brand for an organization. As the CEO and founder of Sunny505, she has evolved as the media world has changed in order to meet the needs of her clients. When Joanie isn’t at the forefront of marketing and advertising through building effective communications plans, you’ll find her at the front of the pack, whether she’s cycling on pavement or gravel. Her enthusiasm for getting the most out of everything she does professionally or personally is hard to ignore, and her positivity influences those around her.


Dezaree Vega-Garcia


Climbing from intern (2002) to partner (2009) to now Sunny505 President (2015), Dezaree has developed an extensive knowledge in marketing, advertising and public relations. She has the ability to turn complex projects into strategic, smart marketing plans for an array of clients across industries. When she isn’t managing the day-to-day aspects of the agency, Dezaree likes to travel to new places or revisit favorite destinations. She also has a sweet spot for rescue animals and has offered many a forever home over the years.


David Hayduk

Senior Strategist

Dave knows branding. His strategic approach continues to help countless companies hone their messaging and creative direction. Having managed all aspects of the advertising business, his range of expertise expands to marketing and public relations as he helps guide clients in developing the right brand attributes. The founder of HK Advertising, Dave is an active golfer, mountain biker and hiker who loves New Mexico's many outdoor offerings for his active life.


Vera Hayduk

Senior Strategist

Vera has a one or a thousand things to share about helping a client gain share of voice. Over her 20+ year career in advertising, marketing and account service, she has helped hundreds of clients including managing over 80 accounts while working for Hutton Broadcasting. As Senior Strategist for Sunny505, Vera provides expert insight in all areas of marketing, traditional and digital advertising, and media planning/buying. When she’s not helping gain share of voice for her clients, you’ll probably find her hiking and biking with the Sangre de Christos or the Organ Mountains in the background plus spending time with the grandchildren.

Jerry Mathews

Jerry Matthews

Senior Account Manager

Jerry has a bit of a split personality. Over his 25+ year career, he has worked for advertising agencies, media outlets, a startup and in-house on both account and creative development. As Senior Account Manager for Sunny505, his multiple roles include managing the day-to-day affairs for agency clients, developing brand voice and creative messaging, assisting in public relations efforts, and overseeing both TV and radio productions. A storyteller, he is passionate about finding that unique “nugget” whether it’s for a global brand or a local Mom-and-Pop. His other passions include cooking, craft cocktails, and performing on various stages that have included Carnegie Hall, the Sydney Opera House, the Lensic Theater, and the National Hispanic Cultural Center.

David Dabney

David Dabney


Dave is an advertising savant. With a long history of involvement in almost every segment of the industry, he has worked as a packaging designer, design director, and production manager. As Director of Digital Solutions, Dave applies his design aesthetic to the technical chops he’s picked up to design websites for Sunny505 clients. When he’s not in front of his computer screen, you’ll probably find him on another screen uncovering obscure, funny articles or unusual documentaries.


Jamie Dickerman


With a penchant for words and the ability to craft compelling stories, Jamie has grown from an Account Executive to now Vice President of Public Relations for Sunny505. She works with a variety of government, business, tourism and non-profit accounts to manage both public relations and social media efforts. Her experience as a grant writer, Press Secretary for a U.S. Congressman, and Communications Director for a political party in New Mexico lends a level of expertise to the clients of Sunny505. When she’s not providing day-to-day account management and public relations strategy, Jamie has a passion for writing novels, adventuring outdoors with her dogs and enjoying live music.

Eric Jacobson

Eric Jacobson

Chief Creative Officer

Eric has an eye for design. And a mind full of compelling and effective creative strategies. As Chief Creative Officer, Eric brings experience developing award-winning campaigns to the clients of Sunny505. His experience working on a variety of brands include Cumbres & Toltec Scenic Railroad, Buffalo Thunder Resort & Casino, and the New Mexico Department of Tourism. Before teaming up with Sunny505, Eric was Senior Art Director at Earle Palmer Brown in Philadelphia. If he’s not brainstorming creative ideas, he enjoys spending time with the family on the beaches near his home in Hawaii.


Barbara Rudolf


Barbara’s work experience is as varied as her life. She started her career working on a variety of premiere brands in New York City. After years in the city, she moved on to jungle life in Costa Rica—running her own marketing company for international tourism clients. She brings a unique approach and vast knowledge to her role as Creative Director for Sunny505. Today she offers overall branding direction, corporate identification packages, and traditional and online advertising design to help our clients’ core mission shine in the public eye. Outside of work, she has a green thumb—growing a variety of vegetables, flowers, and grapes in her home garden. She is known to spend weekends gathering mushrooms in New Mexico's mountains.


Shannon Carey


The word “creative” in Shannon’s title at Sunny505 is just part of what she brings to the team. As Associate Creative Director, she develops high-impact creative campaign solutions including multi-channel designs, logos, illustrations, and TV productions that bring clients’ stories to life. With a keen and discerning eye for determining target audiences and developing creative concepts to resonate with those audiences, Shannon has added competitive value and even garnered awards for several clients' creative productions. Shannon also takes a creative approach to life outside of work. Whether it’s playing soccer or volleyball or hiking the trails in New Mexico in search of antlers, she knows what it takes to make the most of whatever she’s involved with.

Angelo Mitchell

Angelo Mitchell


Angelo views life through a different lens. As Lead Graphic Designer for Sunny505, he has designed a variety of campaigns in print advertising, out-of-home, brochures, posters and digital advertising. Angelo is also the man behind the camera as a photographer and videographer for our clients. His work includes documentaries and commercials. Previously he worked for AmeriCorps in their cultural technology program with State museums and with the New Mexico Department of Tourism. His passion behind the lens continues outside of the office where you’ll find him documenting his explorations at local eateries and nightlife that he shares through social media channels. He can also be found at the local dog park with his two Huskies.


Taylor Reed


Taylor received her bachelor’s degree in Business of Art and Design from Ringling College of Art and Design. She comes from a background in Digital Advertising, Client Services, Campaign Management, and Creative Strategy. Some of her expertise include multi-channel media planning, developing organizational structure and curating comprehensive data analysis. Prior to joining Sunny505, Reed was in Campaign Management at Meow Wolf and Client Success Management at MNTN (formerly SteelHouse).


Brandon Carroll


Brandon's degree is in Journalism and Mass Communication at the University of New Mexico with a focus in Strategic Communication. Brandon is the 2021 recipient of the Sunny505 award, the largest scholarship in UNM’s Journalism Department. Additionally, he received the 2021 American Advertising Federation scholarship. Brandon has also worked as a Marketing Assistant for UNM’s Health Sciences Center and interned as a journalist for the Rio Rancho Observer. As a student, he led the rebranding efforts for UNM’s Strategic Communication Accelerated Online Program and interned for a Washington, DC think tank, the Center for Strategic and International Studies.


DeAnn Sena OConnor

Director of User Experience

DeAnn is the former Executive Director of the American Advertising Federation New Mexico and Creative Director at dso creative, a design studio she opened after roles at Central New Mexico Community College and Santa Fe Community College. DeAnn has 20+ years experience in advertising, design, user experience and strategy. She has been recognized with awards from the American Advertising Federation New Mexico, Graphic Design USA Magazine, the National Council for Marketing and Public Relations and the Public Relations Society of America. She was named a 2013 Albuquerque Business First Woman of Influence and was featured as a “Person to Watch” in Graphic Design USA Magazine. DeAnn holds certificates in Advertising Ethics from the AAF Institute of Advertising Ethics and is certified in Diversity, Equity and Inclusion in the Workplace through the University of South Florida.


James Turk


James Turk is President of Solutions Group, Inc., Certified Public Accountants. He also serves as Sunny505’s Chief Financial Officer advising us on all money matters.