CLIENT: Anderson Air Corps
The Sunny505 team has worked with Anderson Air Corps on their marketing and advertising since 2015. The company has been a staple in Albuquerque for reliable heating and cooling services, but was searching for an agency partner to help streamline messaging and determine the best avenues for promotion. Success was measured in two ways, an increase in overall commercial sales and service, as well as an increase in overall residential sales and service.
To achieve these goals we developed a comprehensive annual marketing plan that included targeted cable, public relations, social media, Connected or OTT Television and temperature activated programmatic digital. For instance during the summer, if the temperature went over a certain number, our ads were triggered to appear on mobile and desktop devices. The same strategy was applied to winter temperatures to increase heater servicing and installation.
The company has seen an average overall growth of nearly 21% since beginning to work with the Sunny505 team. This has allowed them to create more jobs in town and promote team members from within to expand their sales force and estimators.