CLIENT: Goodwill of New Mexico
Goodwill Industries of New Mexico, one of the most successful non-profit organizations in New Mexico, was losing market share to other organizations. The Sunny505 team was contracted to create compelling messaging that would help attract donors and shoppers. The team came up with a simple tagline – Goodwill It. The messaging was carried out across mediums including the website, signage, truck graphics, television advertising, radio advertising and social media. The campaign was so successful, it was picked up by the national Goodwill Industries and available for Goodwill Industries organizations coast to coast.