Jerry Matthews

As Director of Storytelling for SUNNY505, Jerry’s primary role is to help bring brands to life through compelling narratives and strategic content. With a passion for connecting audiences to meaningful messages, Jerry specializes in crafting stories that drive engagement and build lasting connections. Leveraging 25+ years of experience in marketing, content creation, and audience analysis, he ensures every campaign resonates with authenticity and impact. Whether through digital media, video production, or creative copy, Jerry transforms ideas into memorable brand experiences. Outside of work, Jerry is passionate about supporting the arts, culture, and LGBTQ+ communities through his involvement on the boards of the Urban Enhancement Trust Fund with the City of Albuquerque, New Mexico Gay Men’s Chorus, and Albuquerque Community Foundation’s Pride Circle. He also enjoys cooking, craft cocktails, and singing on stages that have included Carnegie Hall, the Sydney Opera House, Lensic Performing Arts Center, and the National Hispanic Cultural Center.