Katie Rock has been an advertising professional for nearly 25 years. Her areas of expertise are media strategy, budget development, and purchasing, along with facilitating meaningful communication. Katie is known for her creative and practical approach to media buying, effectively negotiating ad space and time slots that reach a client’s intended audience through targeted, efficient campaigns. Katie successfully negotiates and places broadcast and print media, outdoor advertising space, digital media assets, and sponsorships. Beyond media buying, Katie has ardent client service skills. She is a skilled listener who transforms abstract ideas into concrete and methodical advertising campaigns, backed by tangible results. Katie also has a prolific writing background, specifically in poetry. Her interest in concise yet powerful language is what drew her to advertising in the first place, as she desired to hone her copywriting skills. Katie is happiest exploring the great outdoors and traveling with her son and their canine companions.