We believe earned media is a crucial tactic in overall marketing strategies. We have been promoting organizations, businesses, individuals, political candidates and political action committees via editorial coverage for decades. This is known as “earned” or “free” media—stories appearing on websites, in newspapers or magazines and on TV programs, as compared to “paid media” or advertisements. Most people understand the client pays for advertising, so stories in respected publications or on TV shows have the advantage of third-party validation and are generally viewed more favorably.
The main goal of PR or earned media is promoting clients and showcasing their brand to make them as successful, honest, important, exciting and relevant as possible.
With strategic messaging, compelling story angles, and long-standing relationships with media, our team has placed thousands of stories on behalf of our clients. Not only does this help them to reach new audiences, but the content of positive earned media stories can also be shared on websites, social media and electronic newsletters.
For each public relations client, we develop a unique strategy, story ideas, messaging, and targeted media lists to ensure optimal placement, specific to each client’s goals and objectives.