Email Marketing is HOT!

E-mail marketing done correctly can create customer loyalty, referrals and increase sales. The key is to do it correctly, so that you’re not spamming people or over e-mailing and creating unhappy customers.

E-mail marketing allows the advertiser to do several things that traditional direct marketing won’t. For instance, some e-mail marketing software will update the users’ database automatically. If a message is forwarded to friend then that friend’s e-mail address is automatically entered into the database. Additionally, if an e-mail address is incorrect then the software will automatically make that address inactive.

Another benefit of e-mail marketing is the cost. Thousands of e-mails can be sent out for less than half the cost to mail out 1,000 direct mail pieces and there are no additional printing and handling costs.