Insights & Ideas

Time to Review, Update Marketing Strategies

January 15, 2018
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By Joanie Griffin / CEO, Griffin & Associates Monday, January 15th, 2018 at 12:02am The new year of 2018 is upon us, and it is the perfect time to implement new marketing strategies to grow your business and market share. As you get your priorities set for the year, it’s important to keep in mind…

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Tip of the Month, "Geo-Fencing & Geo-Targeting the Latest Way to Hone in on Prospects"

August 28, 2017
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  Geo-Fencing and Geo-Targeting can help you reach your target audiences more efficiently and cost-effectively. Geo-Fencing refers to drawing a virtual barrier around a location using a device’s global positioning system (GPS) or Internet Protocol (IP) address. Ads inside of geo-fenced areas can be seen on a computer, tablet, or mobile device as potential customers…

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Tip of the Month, "Use Your CSR"

August 28, 2017
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Your corporate social responsibility (CSR) helps build brand awareness. Brands that promote the spirit of giving or “share the harvest” of their success with their clients or the general public may be able to maintain more of a following than their tighter-fisted competitors who merely leverage sponsorships to build their brand awareness. Your brand’s corporate social…

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Tip of the Month, "Use Video"

June 7, 2017
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Watch “COMFORT 1′, our recent TV Commercial/Web Video for Anderson Air Corp Marketers will increasingly rely on video to promote their products, goods and services in 2017. Unlike other mediums, video communicates sight, sound, motion and emotion. Almost passive in nature, it’s an easy way for consumers to absorb product information. Regardless of medium, (broadcast,…

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Social Media Tip of the Month: “GO LIVE”

March 22, 2017
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Have you tried out Facebook’s newest feature, allowing pages to post videos in real-time? If not, it’s time to try it out. Use your next big event or announcement to “go live” for the first time. Not only does it notify your followers whenever you go live, but it also ranks higher on Facebook algorithms…

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Earned Media Success for Hyatt Tamaya

September 21, 2016
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Earned media coverage is a vital tool in ensuring your business, organization or destination is viewed by a wide audience through the organic means of a news source. This type of media coverage can be viewed as more authentic than advertising for some clients. It can lead to your brand being seen as an “industry…

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#Hashtag101

March 1, 2016
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To the new social media user, hashtags can seem like a foreign language—especially when attempting to use hashtags for branding efforts. What exactly is a hashtag? A hashtag is something like:  #nmtrue, #SB50 #NationalPizzaDay, etc. Yes, the hashtag symbol (#) was once and is still often referred to as a pound sign, and it looks…

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How to Have 2016 Be Your Best Year Ever

January 4, 2016
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With 2016 officially here, it’s a great time to revisit your marketing plan. If you don’t have one, or haven’t reviewed it recently, here are the basics: The first thing you want to identify is what will success look like in 2016? What specific and measurable objectives would you like your marketing to achieve? Marketing…

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Facebook Features You Should be Utilizing in 2015

October 14, 2015
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Are you taking advantage of the most recent Facebook features? Want to know how to improve your Facebook marketing? Staying on top of the latest Facebook updates will help your business get better results. Here are five ways to incorporate recently revealed Facebook features into your marketing. Taken from Social Media Examiner. Read the full…

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Lunch & Learn with Us

January 30, 2013
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Wed. Feb. 6 and Wed. Feb. 20, 2013 — FREE Marketing Seminars. Lunch & Learn with Griffin and Associates TOP TEN MARKETING TIPS FOR 2013 Wednesday, February 6, 2013 Location: Griffin offices at 119 Dartmouth S.E. Time: 11:30 am to 1 pm To RSVP please contact Dea Rankin at 505-764-4444 ext. 225 or email her.…

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