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Griffin's Tried & True Marketing Tips

DON’T

  • Discount (okay if it’s used as a trial device)
  • Delegate (don’t just pass it off to a secretary to do and hope it turns out okay)
  • Try to be all things to all people (Be a specialist. People are willing to pay more for specialists.)
  • Use too much copy. Trying to say it all in one ad. Try to get it down to one 9-word thought.

DO include in all ads and marketing materials:

  • Awareness about you and your firm
  • A main idea
  • A decision they need to make
  • A call to action