Griffin's Tried & True Marketing Tips
DON’T
- Discount (okay if it’s used as a trial device)
- Delegate (don’t just pass it off to a secretary to do and hope it turns out okay)
- Try to be all things to all people (Be a specialist. People are willing to pay more for specialists.)
- Use too much copy. Trying to say it all in one ad. Try to get it down to one 9-word thought.
DO include in all ads and marketing materials:
- Awareness about you and your firm
- A main idea
- A decision they need to make
- A call to action