Griffin's Tried & True Marketing Tips

DON’T

• Discount (okay if it’s used as a trial device)
• Delegate (don’t just pass it off to a secretary to do and hope it turns out okay)
• Try to be all things to all people (Be a specialist. People are willing to pay more for specialists.)
• Use too much copy. Trying to say it all in one ad. Try to get it down to one 9-word thought.

DO include in all ads and marketing materials:

• Awareness about you and your firm
• A main idea
• A decision they need to make
• A call to action