News & Views
Marketing a Professional Services Firm
Marketing a professional service firm requires different strategies and tactics than marketing a product. When looking back at the source of new business, most service…
The Power of Viral Marketing
Viral marketing is a relatively new term, meaning that an idea, product or service gets spread, like a virus – without or with little effort.…
Email Marketing is HOT!
E-mail marketing done correctly can create customer loyalty, referrals and increase sales. The key is to do it correctly, so that you’re not spamming people…
The Power of Social Media
Unless you’re living under a rock, you’re inundated every day with Twitter, Facebook & Google Ad Word requests. And if you’re in the Over 50…
Taos Summer of Love 2009
Challenge – As the nation faced its worst recession since the Great Depression, The Town of Taos, NM, a town that depends on tourism revenue,…
New Mexico Health Insurance Alliance
Challenge– The New Mexico Health Insurance Alliance is a State of New Mexico mandated program that provides health insurance for people typically unable to qualify…
Town of Los Alamos
Challenge– Los Alamos, NM a city created in the 1940s during WWII has relied on the Los Alamos National Laboratory for the majority of occupancy…
Hotel Andaluz Case Study
Challenge – Hotel Andaluz, the completely remodeled, newly opened and former La Posada de Albuquerque Hotel, had been an abandoned and closed property for five…
Cricket Wireless Case Study
Challenge– Cricket Wireless was the first wireless company to offer limited coverage/unlimited calling for a flat fee in the nation. Our challenge was to educate…
Goodwill Industries of New Mexico, Case Study
Challenge – Goodwill Industries of New Mexico, like most non profits, does business in a very competitive business landscape, both in terms of soliciting donations from…