The Power of Viral Marketing

Viral marketing is a relatively new term, meaning that an idea, product or service gets spread, like a virus – without or with little effort. Like a flu or a cold, it keeps spreading. It is the ultimate in word of mouth advertising – although in today’s world, it’s more likely to be word of email or text message than word of mouth.

With the advent of the internet and email, its possible and probable to spread the word on a new service around the world in literally days.  The possibilities are limitless for utilizing the internet to spread the word of a company’s services and products.

Other effective means of viral marketing include public relations (creating a media buzz), special events, direct marketing.