Archive for December 2011
Fitness Focus Happier, Healthier
Boomers escalate their fitness plans, and find they look and feel great By Donna Olmstead For the Albuquerque Journal Revamping Joanie Griffin, president of Griffin and Associates, a local marketing firm, says she has completely revamped her lifestyle since she turned 50 three years ago. “I have to work harder than I ever have in…
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Marketing trends as we move into 2012 according to Forbes, and what we’re seeing to be true: 1) Value Is the Deal Differentiated and believable brand meaning – emotional, rational, functional, and experiential – becomes a more effective and profitable surrogate for value than low-lower-lowest pricing strategies. But only the consumer gets to say how “valuable” is…
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