Tip of the Month, "Geo-Fencing & Geo-Targeting the Latest Way to Hone in on Prospects"

  Geo-Fencing and Geo-Targeting can help you reach your target audiences more efficiently and cost-effectively. Geo-Fencing refers to drawing a virtual barrier around a location using a device’s global positioning system (GPS) or Internet Protocol (IP) address. Ads inside of geo-fenced areas can be seen on a computer, tablet, or mobile device as potential customers…

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Tip of the Month, "Use Your CSR"

Your corporate social responsibility (CSR) helps build brand awareness. Brands that promote the spirit of giving or “share the harvest” of their success with their clients or the general public may be able to maintain more of a following than their tighter-fisted competitors who merely leverage sponsorships to build their brand awareness. Your brand’s corporate social…

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