Posts by griffin-admin
Fitness Focus Happier, Healthier
Boomers escalate their fitness plans, and find they look and feel great By Donna Olmstead For the Albuquerque Journal Revamping Joanie Griffin, president of Griffin and Associates, a local marketing firm, says she has completely revamped her lifestyle since she turned 50 three years ago. “I have to work harder than I ever have in…
Read MoreLatest Marketing Trends
Marketing trends as we move into 2012 according to Forbes, and what we’re seeing to be true: 1) Value Is the Deal Differentiated and believable brand meaning – emotional, rational, functional, and experiential – becomes a more effective and profitable surrogate for value than low-lower-lowest pricing strategies. But only the consumer gets to say how “valuable” is…
Read MoreGriffin & Associates Named in Inc. 5000
Griffin & Associates is a public relations, marketing, and advertising firm that serves small to medium-size businesses and government agencies in the American Southwest.
Read MoreTown of Taos to Renew Marketing Contract
The Taos Town Council voted unanimously Tuesday (May 10) to renew the town’s marketing contract with Griffin and Associates. The Albuquerque-based firm has been doing marketing for the town for four years. Ten companies responded to the town’s recent request for proposals, which procurement officer Tina Torres said will not be made public until a…
Read MoreThe Tourism Plateau
Most conversations about economic development in Taos are grounded in the same basic premise: “Taos is a tourism-based economy.” But Taos economist Bill Stevens says the emphasis on tourist dollars is overblown — and he has the numbers to prove it.
Read MoreTaos Return to Sacred Places
Challenge – in a down tourism economy, create excitement about Taos, NM. The ultimate goal was to increase both lodgers’ tax and gross receipts tax received by the Town of Taos. Strategies/Tactics – To distinguish Taos from other mountain towns, many of which have much larger marketing budgets, create a compelling marketing message, we decided…
Read MoreGriffin's Tried & True Marketing Tips
DON’T Discount (okay if it’s used as a trial device) Delegate (don’t just pass it off to a secretary to do and hope it turns out okay) Try to be all things to all people (Be a specialist. People are willing to pay more for specialists.) Use too much copy. Trying to say it all…
Read MoreMarketing a Professional Services Firm
Marketing a professional service firm requires different strategies and tactics than marketing a product. When looking back at the source of new business, most service firms will find that approximately 85 percent of their new business is generated from referrals. Those referrals will largely come from existing clients as well as business contacts and other…
Read MoreThe Power of Viral Marketing
Viral marketing is a relatively new term, meaning that an idea, product or service gets spread, like a virus – without or with little effort. Like a flu or a cold, it keeps spreading. It is the ultimate in word of mouth advertising – although in today’s world, it’s more likely to be word of…
Read MoreEmail Marketing is HOT!
E-mail marketing done correctly can create customer loyalty, referrals and increase sales. The key is to do it correctly, so that you’re not spamming people or over e-mailing and creating unhappy customers. E-mail marketing allows the advertiser to do several things that traditional direct marketing won’t. For instance, some e-mail marketing software will update the…
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