Our Work

Griffin Develops Site for National Labs Recruiting Effort

November 16, 2016
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The National Laboratories Career Day website was developed with the intent of marketing a STEM diversity event to 17 national labs and to all Atlanta University Center Consortium students and faculty. It is also used as a recruiting tool. The website contains detailed information including the event agenda and faculty and student registration forms. It…

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Earned Media Success for Hyatt Tamaya

September 21, 2016
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Earned media coverage is a vital tool in ensuring your business, organization or destination is viewed by a wide audience through the organic means of a news source. This type of media coverage can be viewed as more authentic than advertising for some clients. It can lead to your brand being seen as an “industry…

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Photoshoot in Truth or Consequences

May 31, 2016
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Joanie Griffin headed down to T or C for the Hot Springs Festival in mid-May to capture some of the fun in Sierra County. There were art & crafts, massage tables and music for a Wellness weekend. The Sierra Grande Lodge was one of the locations for the photos and we thank them for the…

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Ruidoso Winter TV spot

February 24, 2016
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Our team had a blast producing a new TV spot for the Village of Ruidoso. See if you can find our CEO Joanie Griffin in it. She’s on for about 1 second. [fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no”…

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Griffin & Associates Makes the Inc. 5000 List for 2015

October 29, 2015
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Griffin & Associates, for the second time, made the INC 5000 list of fastest growing privately held companies in the U.S. Our CEO and Founder Joanie Griffin was in Orlando representing the firm and learning from the other attendees. Click on the link below to hear her insights into starting a business: WATCH VIDEO

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Taos Return to Sacred Places

October 14, 2011
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Challenge – in a down tourism economy, create excitement about Taos, NM. The ultimate goal was to increase both lodgers’ tax and gross receipts tax received by the Town of Taos. Strategies/Tactics – To distinguish Taos from other mountain towns, many of which have much larger marketing budgets, create a compelling marketing message, we decided…

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Taos Summer of Love 2009

October 14, 2011
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Challenge – As the nation faced its worst recession since the Great Depression, The Town of Taos, NM, a town that depends on tourism revenue, needed to come up with creative ways to bring tourists to the Town.  Nationally, tourism in 2008–2009 was down by 20 percent. Objectives – Create a compelling tourism message to…

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New Mexico Health Insurance Alliance

October 13, 2011
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Challenge– The New Mexico Health Insurance Alliance is a State of New Mexico mandated program that provides health insurance for people typically unable to qualify for health insurance coverage. The market is a very small niche.  We had to figure out how to best communicate to the niche without wasting dollars on reaching the masses.…

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Town of Los Alamos

October 13, 2011
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Challenge– Los Alamos, NM a city created in the 1940s during WWII has relied on the Los Alamos National Laboratory for the majority of occupancy at lodging facilities. As the Lab has reduced contractor’s budgets, Los Alamos County is targeting outreach to tourists to maintain lodging occupancy. Strategies/Tactics– Position Los Alamos County as, “Where Discoveries…

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Hotel Andaluz Case Study

October 13, 2011
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Challenge – Hotel Andaluz, the completely remodeled, newly opened and former La Posada de Albuquerque Hotel, had been an abandoned and closed property for five years. Our challenge was to create buzz, generate traffic in the restaurant and nightclub and to fill the newly renovated Hotel Andaluz with lodging guests. Strategy/Tactics – Target high-income guests…

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