Our Work

Cricket Wireless Case Study

October 13, 2011
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Challenge– Cricket Wireless was the first wireless company to offer limited coverage/unlimited calling for a flat fee in the nation. Our challenge was to educate the consumer on this new format of wireless coverage. Strategies/Tactics – Utilize the now, highly recognizable vibrant green couch as the brand’s spokesman with the message that Cricket Wireless is…

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Goodwill Industries of New Mexico, Case Study

October 11, 2011
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Challenge – Goodwill Industries of New Mexico, like most non profits, does business in a very competitive business landscape, both in terms of soliciting donations from the public as well as generating retail sales to fund their programs and services. And in an ever more-crowded advertising landscape, it can be difficult for a non-profits advertising efforts…

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