Tip of the Month, "Geo-Fencing & Geo-Targeting the Latest Way to Hone in on Prospects"


Geo-Fencing and Geo-Targeting can help you reach your target audiences more efficiently and cost-effectively. Geo-Fencing refers to drawing a virtual barrier around a location using a device’s global positioning system (GPS) or Internet Protocol (IP) address. Ads inside of geo-fenced areas can be seen on a computer, tablet, or mobile device as potential customers are browsing the web. Geo-fencing shows ads to a person inside the geo-fenced radius if they are browsing the web, to alert them of a local deal or the distance you are from a particular store location.

Geo-targeting refers to delivering ads to people meeting a specific targeting criteria and who enter inside of a defined radius using the same geo-fencing location technology. The key difference is geo-targeting hones in on specific consumer targeting criteria like demographics, behaviors, interests, as well as where the person is located.

Both geo-fencing and geo-targeting can be done on mobile, tablet, computer, or even gaming devices with internet access. When it comes to deciding which is best for your marketing, think of who your target customer is. If you are interested in advertising to a population of all ages and all interests, geo-fencing is perfect for you. If you are only interested in hitting only a specific consumer demographic that is more niche, then you should be doing geo-targeting.

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