Tip of the Month, "Use Your CSR"
Your corporate social responsibility (CSR) helps build brand awareness. Brands that promote the spirit of giving or “share the harvest” of their success with their clients or the general public may be able to maintain more of a following than their tighter-fisted competitors who merely leverage sponsorships to build their brand awareness.
Your brand’s corporate social responsibility (CSR) helps build brand awareness by associating the brand with philanthropic ideals, while increasing product exposure at the same time. Two-thirds of consumers say they are more likely to buy products and services from a company if they know it supports good causes.
One example is Pepsico’s new Planet goals, which will work to reduce their environmental impact, while growing their business and helping to meet the food, beverage and natural resource needs of our changing world.