News & Views
Taos Return to Sacred Places
Challenge – in a down tourism economy, create excitement about Taos, NM. The ultimate goal was to increase both lodgers’ tax and gross receipts tax…
Read MoreGriffin's Tried & True Marketing Tips
DON’T Discount (okay if it’s used as a trial device) Delegate (don’t just pass it off to a secretary to do and hope it turns…
Read MoreMarketing a Professional Services Firm
Marketing a professional service firm requires different strategies and tactics than marketing a product. When looking back at the source of new business, most service…
Read MoreThe Power of Viral Marketing
Viral marketing is a relatively new term, meaning that an idea, product or service gets spread, like a virus – without or with little effort.…
Read MoreEmail Marketing is HOT!
E-mail marketing done correctly can create customer loyalty, referrals and increase sales. The key is to do it correctly, so that you’re not spamming people…
Read MoreThe Power of Social Media
Unless you’re living under a rock, you’re inundated every day with Twitter, Facebook & Google Ad Word requests. And if you’re in the Over 50…
Read MoreTaos Summer of Love 2009
Challenge – As the nation faced its worst recession since the Great Depression, The Town of Taos, NM, a town that depends on tourism revenue,…
Read MoreNew Mexico Health Insurance Alliance
Challenge– The New Mexico Health Insurance Alliance is a State of New Mexico mandated program that provides health insurance for people typically unable to qualify…
Read MoreTown of Los Alamos
Challenge– Los Alamos, NM a city created in the 1940s during WWII has relied on the Los Alamos National Laboratory for the majority of occupancy…
Read MoreHotel Andaluz Case Study
Challenge – Hotel Andaluz, the completely remodeled, newly opened and former La Posada de Albuquerque Hotel, had been an abandoned and closed property for five…
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