News & Views
Fitness Focus Happier, Healthier
Boomers escalate their fitness plans, and find they look and feel great By Donna Olmstead For the Albuquerque Journal Revamping Joanie Griffin, president of Griffin…
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Latest Marketing Trends
Marketing trends as we move into 2012 according to Forbes, and what we’re seeing to be true: 1) Value Is the Deal Differentiated and believable brand meaning…
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Griffin & Associates Named in Inc. 5000
Griffin & Associates is a public relations, marketing, and advertising firm that serves small to medium-size businesses and government agencies in the American Southwest.
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Town of Taos to Renew Marketing Contract
The Taos Town Council voted unanimously Tuesday (May 10) to renew the town’s marketing contract with Griffin and Associates. The Albuquerque-based firm has been doing…
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The Tourism Plateau
Most conversations about economic development in Taos are grounded in the same basic premise: “Taos is a tourism-based economy.” But Taos economist Bill Stevens says…
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Taos Return to Sacred Places
Challenge – in a down tourism economy, create excitement about Taos, NM. The ultimate goal was to increase both lodgers’ tax and gross receipts tax…
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Griffin's Tried & True Marketing Tips
DON’T Discount (okay if it’s used as a trial device) Delegate (don’t just pass it off to a secretary to do and hope it turns…
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Marketing a Professional Services Firm
Marketing a professional service firm requires different strategies and tactics than marketing a product. When looking back at the source of new business, most service…
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The Power of Viral Marketing
Viral marketing is a relatively new term, meaning that an idea, product or service gets spread, like a virus – without or with little effort.…
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Email Marketing is HOT!
E-mail marketing done correctly can create customer loyalty, referrals and increase sales. The key is to do it correctly, so that you’re not spamming people…
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