Posts by griffin-admin
The Power of Social Media
Unless you’re living under a rock, you’re inundated every day with Twitter, Facebook & Google Ad Word requests. And if you’re in the Over 50 crowd, you probably think you’re too old for Social Media. Think Again. These statistics may shock you: Facebook added 100 million viewers in less than nine months If Facebook were…
Read MoreTaos Summer of Love 2009
Challenge – As the nation faced its worst recession since the Great Depression, The Town of Taos, NM, a town that depends on tourism revenue, needed to come up with creative ways to bring tourists to the Town. Nationally, tourism in 2008–2009 was down by 20 percent. Objectives – Create a compelling tourism message to…
Read MoreNew Mexico Health Insurance Alliance
Challenge– The New Mexico Health Insurance Alliance is a State of New Mexico mandated program that provides health insurance for people typically unable to qualify for health insurance coverage. The market is a very small niche. We had to figure out how to best communicate to the niche without wasting dollars on reaching the masses.…
Read MoreTown of Los Alamos
Challenge– Los Alamos, NM a city created in the 1940s during WWII has relied on the Los Alamos National Laboratory for the majority of occupancy at lodging facilities. As the Lab has reduced contractor’s budgets, Los Alamos County is targeting outreach to tourists to maintain lodging occupancy. Strategies/Tactics– Position Los Alamos County as, “Where Discoveries…
Read MoreHotel Andaluz Case Study
Challenge – Hotel Andaluz, the completely remodeled, newly opened and former La Posada de Albuquerque Hotel, had been an abandoned and closed property for five years. Our challenge was to create buzz, generate traffic in the restaurant and nightclub and to fill the newly renovated Hotel Andaluz with lodging guests. Strategy/Tactics – Target high-income guests…
Read MoreCricket Wireless Case Study
Challenge– Cricket Wireless was the first wireless company to offer limited coverage/unlimited calling for a flat fee in the nation. Our challenge was to educate the consumer on this new format of wireless coverage. Strategies/Tactics – Utilize the now, highly recognizable vibrant green couch as the brand’s spokesman with the message that Cricket Wireless is…
Read MoreGoodwill Industries of New Mexico, Case Study
Challenge – Goodwill Industries of New Mexico, like most non profits, does business in a very competitive business landscape, both in terms of soliciting donations from the public as well as generating retail sales to fund their programs and services. And in an ever more-crowded advertising landscape, it can be difficult for a non-profits advertising efforts…
Read MoreMarketer Banquet Announces Awards
Griffin & Associates won top honors and was named “Best” of the Marketers of the Year at the recent 22nd Annual Marketer of the Year Awards banquet. The New Mexico chapter of the American Marketing Association also bestowed three honorary awards. Tamara Williams was recognized as the chapter’s member of the year; the president’s award…
Read MoreWords of advice from Griffin and Associates’ CEO, Joanie Griffin
What do you look for when hiring recent college graduates or current college students? I look for real- life experience and a quality portfolio if they have worked somewhere before. Internships are one of the most important things. They should do something where they can show me some real work. I also want to make…
Read MoreGriffin & Associates Lands Taos Tourism Bid
Griffin & Associates has won the tourism contract for the town of Taos. The value of the contract is $410,000. Griffin has been the northern New Mexico town’s contractor since 2007 and beat out nine other firms vying for this new work, including national firms and several in New Mexico.
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