Category: Insights & Ideas
Have you tried out Facebook’s newest feature, allowing pages to post videos in real-time? If not, it’s time to try it out. Use your next big event or announcement to “go live” for the first time. Not only does it notify your followers whenever you go live, but it also ranks higher on Facebook algorithms…
Read MoreEarned media coverage is a vital tool in ensuring your business, organization or destination is viewed by a wide audience through the organic means of a news source. This type of media coverage can be viewed as more authentic than advertising for some clients. It can lead to your brand being seen as an “industry…
Read MoreTo the new social media user, hashtags can seem like a foreign language—especially when attempting to use hashtags for branding efforts. What exactly is a hashtag? A hashtag is something like: #nmtrue, #SB50 #NationalPizzaDay, etc. Yes, the hashtag symbol (#) was once and is still often referred to as a pound sign, and it looks…
Read MoreWith 2016 officially here, it’s a great time to revisit your marketing plan. If you don’t have one, or haven’t reviewed it recently, here are the basics: The first thing you want to identify is what will success look like in 2016? What specific and measurable objectives would you like your marketing to achieve? Marketing…
Read MoreWed. Feb. 6 and Wed. Feb. 20, 2013 — FREE Marketing Seminars. Lunch & Learn with Griffin and Associates TOP TEN MARKETING TIPS FOR 2013 Wednesday, February 6, 2013 Location: Griffin offices at 119 Dartmouth S.E. Time: 11:30 am to 1 pm To RSVP please contact Dea Rankin at 505-764-4444 ext. 225 or email her.…
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We found these comparisons really fascinating and hope you will too. Courtesy of BrandsoftheWorld.com
Read MoreMarketing trends as we move into 2012 according to Forbes, and what we’re seeing to be true: 1) Value Is the Deal Differentiated and believable brand meaning – emotional, rational, functional, and experiential – becomes a more effective and profitable surrogate for value than low-lower-lowest pricing strategies. But only the consumer gets to say how “valuable” is…
Read MoreDON’T Discount (okay if it’s used as a trial device) Delegate (don’t just pass it off to a secretary to do and hope it turns out okay) Try to be all things to all people (Be a specialist. People are willing to pay more for specialists.) Use too much copy. Trying to say it all…
Read MoreMarketing a professional service firm requires different strategies and tactics than marketing a product. When looking back at the source of new business, most service firms will find that approximately 85 percent of their new business is generated from referrals. Those referrals will largely come from existing clients as well as business contacts and other…
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