Insights & Ideas

Marketing a Professional Services Firm

October 14, 2011
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Marketing a professional service firm requires different strategies and tactics than marketing a product. When looking back at the source of new business, most service firms will find that approximately 85 percent of their new business is generated from referrals. Those referrals will largely come from existing clients as well as business contacts and other…

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The Power of Viral Marketing

October 14, 2011
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Viral marketing is a relatively new term, meaning that an idea, product or service gets spread, like a virus – without or with little effort. Like a flu or a cold, it keeps spreading. It is the ultimate in word of mouth advertising – although in today’s world, it’s more likely to be word of…

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Email Marketing is HOT!

October 14, 2011
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E-mail marketing done correctly can create customer loyalty, referrals and increase sales. The key is to do it correctly, so that you’re not spamming people or over e-mailing and creating unhappy customers. E-mail marketing allows the advertiser to do several things that traditional direct marketing won’t. For instance, some e-mail marketing software will update the…

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The Power of Social Media

October 14, 2011
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Unless you’re living under a rock, you’re inundated every day with Twitter, Facebook & Google Ad Word requests. And if you’re in the Over 50 crowd, you probably think you’re too old for Social Media. Think Again. These statistics may shock you: Facebook added 100 million viewers in less than nine months If Facebook were…

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Marketing Tips

October 6, 2011
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Creativity and strategy are the defining factors in succesful marketing programs. Our engagements usually begin with a one-day Strategic Marketing Planning Session held for the management team. In this session, we identify strengths, weaknesses, opportunities and threats; outline the key marketing objectives to be achieved; create strategies and then design the action plans to fulfill…

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