Insights & Ideas

Tip of the Month, "Use Video"

June 7, 2017
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Watch “COMFORT 1′, our recent TV Commercial/Web Video for Anderson Air Corp Marketers will increasingly rely on video to promote their products, goods and services in 2017. Unlike other mediums, video communicates sight, sound, motion and emotion. Almost passive in nature, it’s an easy way for consumers to absorb product information. Regardless of medium, (broadcast,…

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Social Media Tip of the Month: “GO LIVE”

March 22, 2017
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Have you tried out Facebook’s newest feature, allowing pages to post videos in real-time? If not, it’s time to try it out. Use your next big event or announcement to “go live” for the first time. Not only does it notify your followers whenever you go live, but it also ranks higher on Facebook algorithms…

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Earned Media Success for Hyatt Tamaya

September 21, 2016
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Earned media coverage is a vital tool in ensuring your business, organization or destination is viewed by a wide audience through the organic means of a news source. This type of media coverage can be viewed as more authentic than advertising for some clients. It can lead to your brand being seen as an “industry…

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#Hashtag101

March 1, 2016
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To the new social media user, hashtags can seem like a foreign language—especially when attempting to use hashtags for branding efforts. What exactly is a hashtag? A hashtag is something like:  #nmtrue, #SB50 #NationalPizzaDay, etc. Yes, the hashtag symbol (#) was once and is still often referred to as a pound sign, and it looks…

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How to Have 2016 Be Your Best Year Ever

January 4, 2016
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With 2016 officially here, it’s a great time to revisit your marketing plan. If you don’t have one, or haven’t reviewed it recently, here are the basics: The first thing you want to identify is what will success look like in 2016? What specific and measurable objectives would you like your marketing to achieve? Marketing…

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Facebook Features You Should be Utilizing in 2015

October 14, 2015
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Are you taking advantage of the most recent Facebook features? Want to know how to improve your Facebook marketing? Staying on top of the latest Facebook updates will help your business get better results. Here are five ways to incorporate recently revealed Facebook features into your marketing. Taken from Social Media Examiner. Read the full…

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Lunch & Learn with Us

January 30, 2013
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Wed. Feb. 6 and Wed. Feb. 20, 2013 — FREE Marketing Seminars. Lunch & Learn with Griffin and Associates TOP TEN MARKETING TIPS FOR 2013 Wednesday, February 6, 2013 Location: Griffin offices at 119 Dartmouth S.E. Time: 11:30 am to 1 pm To RSVP please contact Dea Rankin at 505-764-4444 ext. 225 or email her.…

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Check out this historical overview of famous logos.

July 17, 2012
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We found these comparisons really fascinating and hope you will too. Courtesy of BrandsoftheWorld.com

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Latest Marketing Trends

December 14, 2011
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Marketing trends as we move into 2012 according to Forbes, and what we’re seeing to be true: 1) Value Is the Deal Differentiated and believable brand meaning – emotional, rational, functional, and experiential – becomes a more effective and profitable surrogate for value than low-lower-lowest pricing strategies. But only the consumer gets to say how “valuable” is…

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Griffin's Tried & True Marketing Tips

October 14, 2011
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DON’T Discount (okay if it’s used as a trial device) Delegate (don’t just pass it off to a secretary to do and hope it turns out okay) Try to be all things to all people (Be a specialist. People are willing to pay more for specialists.) Use too much copy. Trying to say it all…

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