Category: Insights & Ideas

E-mail marketing done correctly can create customer loyalty, referrals and increase sales. The key is to do it correctly, so that you’re not spamming people or over e-mailing and creating unhappy customers. E-mail marketing allows the advertiser to do several things that traditional direct marketing won’t. For instance, some e-mail marketing software will update the…

Unless you’re living under a rock, you’re inundated every day with Twitter, Facebook & Google Ad Word requests. And if you’re in the Over 50 crowd, you probably think you’re too old for Social Media. Think Again. These statistics may shock you: Facebook added 100 million viewers in less than nine months If Facebook were…

Creativity and strategy are the defining factors in succesful marketing programs. Our engagements usually begin with a one-day Strategic Marketing Planning Session held for the management team. In this session, we identify strengths, weaknesses, opportunities and threats; outline the key marketing objectives to be achieved; create strategies and then design the action plans to fulfill…