Archive for October 2011

Challenge– The New Mexico Health Insurance Alliance is a State of New Mexico mandated program that provides health insurance for people typically unable to qualify for health insurance coverage. The market is a very small niche.  We had to figure out how to best communicate to the niche without wasting dollars on reaching the masses.…

Challenge– Los Alamos, NM a city created in the 1940s during WWII has relied on the Los Alamos National Laboratory for the majority of occupancy at lodging facilities. As the Lab has reduced contractor’s budgets, Los Alamos County is targeting outreach to tourists to maintain lodging occupancy. Strategies/Tactics– Position Los Alamos County as, “Where Discoveries…

Challenge – Hotel Andaluz, the completely remodeled, newly opened and former La Posada de Albuquerque Hotel, had been an abandoned and closed property for five years. Our challenge was to create buzz, generate traffic in the restaurant and nightclub and to fill the newly renovated Hotel Andaluz with lodging guests. Strategy/Tactics – Target high-income guests…

Challenge– Cricket Wireless was the first wireless company to offer limited coverage/unlimited calling for a flat fee in the nation. Our challenge was to educate the consumer on this new format of wireless coverage. Strategies/Tactics – Utilize the now, highly recognizable vibrant green couch as the brand’s spokesman with the message that Cricket Wireless is…

Challenge – Goodwill Industries of New Mexico, like most non profits, does business in a very competitive business landscape, both in terms of soliciting donations from the public as well as generating retail sales to fund their programs and services. And in an ever more-crowded advertising landscape, it can be difficult for a non-profits advertising efforts…