Category: Insights & Ideas
How to Host A Virtual Event As the year draws to a close, we reflect on all that we have learned during this period. In an industry that is always changing and growing, this year is no exception. We have helped numerous non-profits, government entities and companies move forward with virtual events. Here’s a look…
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The world has experienced massive change in 2020, and as a result, people are more glued to the news than ever. The goal of all marketing is to reach the target audiences where they are, and ultimately convert the reach into sales. Because people are tuning into news more than ever (on websites, TV, print,…
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A reliable vendor can be difficult to find, but a lot of businesses already have access to them through their professional network. Networking is one of the most critical facets of business growth and management. Today’s interconnected world makes it easier for business owners to stay connected and share resources. Among the resources that you…
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Albuquerque Business First Leadership Trust Joanie Griffin, CEO at Sunny505 The fourth quarter is the perfect time of year to establish your business development plan for the following calendar year. As you think about what you want to accomplish in the new year, let’s take a look at the marketing trends we are seeing that…
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By Joanie Griffin / CEO, Griffin & Associates Monday, January 15th, 2018 at 12:02am The new year of 2018 is upon us, and it is the perfect time to implement new marketing strategies to grow your business and market share. As you get your priorities set for the year, it’s important to keep in mind…
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Geo-Fencing and Geo-Targeting can help you reach your target audiences more efficiently and cost-effectively. Geo-Fencing refers to drawing a virtual barrier around a location using a device’s global positioning system (GPS) or Internet Protocol (IP) address. Ads inside of geo-fenced areas can be seen on a computer, tablet, or mobile device as potential customers…
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Your corporate social responsibility (CSR) helps build brand awareness. Brands that promote the spirit of giving or “share the harvest” of their success with their clients or the general public may be able to maintain more of a following than their tighter-fisted competitors who merely leverage sponsorships to build their brand awareness. Your brand’s corporate social…
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Watch “COMFORT 1′, our recent TV Commercial/Web Video for Anderson Air Corp Marketers will increasingly rely on video to promote their products, goods and services in 2017. Unlike other mediums, video communicates sight, sound, motion and emotion. Almost passive in nature, it’s an easy way for consumers to absorb product information. Regardless of medium, (broadcast,…
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Have you tried out Facebook’s newest feature, allowing pages to post videos in real-time? If not, it’s time to try it out. Use your next big event or announcement to “go live” for the first time. Not only does it notify your followers whenever you go live, but it also ranks higher on Facebook algorithms…
Read MoreEarned media coverage is a vital tool in ensuring your business, organization or destination is viewed by a wide audience through the organic means of a news source. This type of media coverage can be viewed as more authentic than advertising for some clients. It can lead to your brand being seen as an “industry…
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